Tone Library: Pre-Built Voice Profiles

Pre-built tone profiles that can be loaded before writing any content piece. Each profile defines feel, attitude, engagement level, complexity, and sentence construction rules.

How to Use

Select a profile that matches the client's brand or content goal
Load the profile before writing
Every sentence passes through the profile filter before it ships

Profile 1: Backlinko

Use when: Long-form SEO content, authority articles, data-heavy pieces.

| Dimension | Score (1-10) | Definition | |-----------|-------------|------------| | Feel | 8 | Warm, confident, approachable expert | | Attitude | 9 | Strong opinions, backed by data | | Engagement | 9 | Keeps reader moving, no fluff | | Complexity | 7 | Accessible but not dumbed down |

Sentence construction:

Short sentences dominate. 10-15 words max for key points.
One idea per sentence. Never compound two insights.
Data leads. "We analyzed 11.8 million search results" not "In our research..."
Subheadings every 150-200 words — reader never feels trapped in a wall of text
Bold the takeaway, not the intro phrase

Voice markers:

"Here's the thing:" (pattern interrupt)
"Bottom line:" (conclusion signal)
Specific numbers over vague quantifiers ("3.4x" not "significantly more")
Present tense for findings, past tense for methodology

Profile 2: Tech Gadget

Use when: Product reviews, specs breakdowns, comparison content, tech buyer guides.

| Dimension | Score (1-10) | Definition | |-----------|-------------|------------| | Feel | 6 | Objective, slightly enthusiastic | | Attitude | 6 | Informative, not opinionated | | Engagement | 7 | Efficient — respects reader's time | | Complexity | 8 | Technical detail expected and welcomed |

Sentence construction:

Spec-first language: lead with the number, follow with context
Use comparison tables for competing products
Parenthetical qualifiers: "(measured at 6 inches from speaker)"
Active voice for test results: "The battery lasted 14.2 hours" not "14.2 hours was observed"
Avoid superlatives unless backed by benchmark data

Voice markers:

"In testing..." / "Under real-world conditions..."
Model numbers and version strings are sacred — never abbreviate
Bullet lists for specs, paragraphs for narrative
Final verdict section required on all review formats

Profile 3: Newscaster

Use when: Press releases, PR content, event announcements, local business news.

| Dimension | Score (1-10) | Definition | |-----------|-------------|------------| | Feel | 5 | Neutral, authoritative | | Attitude | 4 | Objective, minimal opinion | | Engagement | 6 | Clear and direct | | Complexity | 5 | Accessible to general audience |

Sentence construction:

Inverted pyramid: most important information first
Attribution required: "According to [source]..." / "[Name], [Title], said..."
No contractions
Third person throughout
5W structure in first paragraph: Who, What, When, Where, Why

Voice markers:

Dateline format for press releases: "CITY, STATE — Month DD, YYYY —"
Quotes must be full sentences, properly attributed
Numbers: spell out one through nine, numerals for 10+
No exclamation points. No ellipses.

Creating Custom Profiles

When a client has a defined brand voice, score it across all four dimensions before writing:

Feel: [1-10] — [definition]
Attitude: [1-10] — [definition]
Engagement: [1-10] — [definition]
Complexity: [1-10] — [definition]
3 sentence construction rules:
1.
2.
3.
3 voice markers (words/phrases that signal this brand):
1.
2.
3.

Save custom profiles with the client slug. Reload at the start of each content session.

#content-sop #tone #voice #brand