{"slug":"tone-library-voice-profiles","title":"Tone Library: Pre-Built Voice Profiles","tags":["tone","voice","brand","writing-style"],"agent_summary":"Three pre-built voice profiles (Backlinko, Tech Gadget, Newscaster) with Feel/Attitude/Engagement/Complexity scores and sentence construction rules. Load a profile before writing to match the target tone.","trigger_phrases":["voice profile","tone profile","backlinko style","match this tone","writing tone","brand voice profile","content tone"],"runnable":false,"markdown":"\n# Tone Library: Pre-Built Voice Profiles\n\nPre-built tone profiles that can be loaded before writing any content piece. Each profile defines feel, attitude, engagement level, complexity, and sentence construction rules.\n\n## How to Use\n\n1. Select a profile that matches the client's brand or content goal\n2. Load the profile before writing\n3. Every sentence passes through the profile filter before it ships\n\n---\n\n## Profile 1: Backlinko\n\n**Use when:** Long-form SEO content, authority articles, data-heavy pieces.\n\n| Dimension | Score (1-10) | Definition |\n|-----------|-------------|------------|\n| Feel | 8 | Warm, confident, approachable expert |\n| Attitude | 9 | Strong opinions, backed by data |\n| Engagement | 9 | Keeps reader moving, no fluff |\n| Complexity | 7 | Accessible but not dumbed down |\n\n**Sentence construction:**\n- Short sentences dominate. 10-15 words max for key points.\n- One idea per sentence. Never compound two insights.\n- Data leads. \"We analyzed 11.8 million search results\" not \"In our research...\"\n- Subheadings every 150-200 words — reader never feels trapped in a wall of text\n- Bold the takeaway, not the intro phrase\n\n**Voice markers:**\n- \"Here's the thing:\" (pattern interrupt)\n- \"Bottom line:\" (conclusion signal)\n- Specific numbers over vague quantifiers (\"3.4x\" not \"significantly more\")\n- Present tense for findings, past tense for methodology\n\n---\n\n## Profile 2: Tech Gadget\n\n**Use when:** Product reviews, specs breakdowns, comparison content, tech buyer guides.\n\n| Dimension | Score (1-10) | Definition |\n|-----------|-------------|------------|\n| Feel | 6 | Objective, slightly enthusiastic |\n| Attitude | 6 | Informative, not opinionated |\n| Engagement | 7 | Efficient — respects reader's time |\n| Complexity | 8 | Technical detail expected and welcomed |\n\n**Sentence construction:**\n- Spec-first language: lead with the number, follow with context\n- Use comparison tables for competing products\n- Parenthetical qualifiers: \"(measured at 6 inches from speaker)\"\n- Active voice for test results: \"The battery lasted 14.2 hours\" not \"14.2 hours was observed\"\n- Avoid superlatives unless backed by benchmark data\n\n**Voice markers:**\n- \"In testing...\" / \"Under real-world conditions...\"\n- Model numbers and version strings are sacred — never abbreviate\n- Bullet lists for specs, paragraphs for narrative\n- Final verdict section required on all review formats\n\n---\n\n## Profile 3: Newscaster\n\n**Use when:** Press releases, PR content, event announcements, local business news.\n\n| Dimension | Score (1-10) | Definition |\n|-----------|-------------|------------|\n| Feel | 5 | Neutral, authoritative |\n| Attitude | 4 | Objective, minimal opinion |\n| Engagement | 6 | Clear and direct |\n| Complexity | 5 | Accessible to general audience |\n\n**Sentence construction:**\n- Inverted pyramid: most important information first\n- Attribution required: \"According to [source]...\" / \"[Name], [Title], said...\"\n- No contractions\n- Third person throughout\n- 5W structure in first paragraph: Who, What, When, Where, Why\n\n**Voice markers:**\n- Dateline format for press releases: \"CITY, STATE — Month DD, YYYY —\"\n- Quotes must be full sentences, properly attributed\n- Numbers: spell out one through nine, numerals for 10+\n- No exclamation points. No ellipses.\n\n---\n\n## Creating Custom Profiles\n\nWhen a client has a defined brand voice, score it across all four dimensions before writing:\n\n```\nFeel: [1-10] — [definition]\nAttitude: [1-10] — [definition]\nEngagement: [1-10] — [definition]\nComplexity: [1-10] — [definition]\n3 sentence construction rules:\n1.\n2.\n3.\n3 voice markers (words/phrases that signal this brand):\n1.\n2.\n3.\n```\n\nSave custom profiles with the client slug. Reload at the start of each content session.\n\n#content-sop #tone #voice #brand\n","html":"<h1>Tone Library: Pre-Built Voice Profiles</h1>\n<p>Pre-built tone profiles that can be loaded before writing any content piece. Each profile defines feel, attitude, engagement level, complexity, and sentence construction rules.</p>\n<h2>How to Use</h2>\n<ol>\n<li>Select a profile that matches the client's brand or content goal</li>\n<li>Load the profile before writing</li>\n<li>Every sentence passes through the profile filter before it ships</li>\n</ol>\n<hr>\n<h2>Profile 1: Backlinko</h2>\n<p><strong>Use when:</strong> Long-form SEO content, authority articles, data-heavy pieces.</p>\n<p>| Dimension | Score (1-10) | Definition |\n|-----------|-------------|------------|\n| Feel | 8 | Warm, confident, approachable expert |\n| Attitude | 9 | Strong opinions, backed by data |\n| Engagement | 9 | Keeps reader moving, no fluff |\n| Complexity | 7 | Accessible but not dumbed down |</p>\n<p><strong>Sentence construction:</strong></p>\n<ul>\n<li>Short sentences dominate. 10-15 words max for key points.</li>\n<li>One idea per sentence. Never compound two insights.</li>\n<li>Data leads. \"We analyzed 11.8 million search results\" not \"In our research...\"</li>\n<li>Subheadings every 150-200 words — reader never feels trapped in a wall of text</li>\n<li>Bold the takeaway, not the intro phrase</li>\n</ul>\n<p><strong>Voice markers:</strong></p>\n<ul>\n<li>\"Here's the thing:\" (pattern interrupt)</li>\n<li>\"Bottom line:\" (conclusion signal)</li>\n<li>Specific numbers over vague quantifiers (\"3.4x\" not \"significantly more\")</li>\n<li>Present tense for findings, past tense for methodology</li>\n</ul>\n<hr>\n<h2>Profile 2: Tech Gadget</h2>\n<p><strong>Use when:</strong> Product reviews, specs breakdowns, comparison content, tech buyer guides.</p>\n<p>| Dimension | Score (1-10) | Definition |\n|-----------|-------------|------------|\n| Feel | 6 | Objective, slightly enthusiastic |\n| Attitude | 6 | Informative, not opinionated |\n| Engagement | 7 | Efficient — respects reader's time |\n| Complexity | 8 | Technical detail expected and welcomed |</p>\n<p><strong>Sentence construction:</strong></p>\n<ul>\n<li>Spec-first language: lead with the number, follow with context</li>\n<li>Use comparison tables for competing products</li>\n<li>Parenthetical qualifiers: \"(measured at 6 inches from speaker)\"</li>\n<li>Active voice for test results: \"The battery lasted 14.2 hours\" not \"14.2 hours was observed\"</li>\n<li>Avoid superlatives unless backed by benchmark data</li>\n</ul>\n<p><strong>Voice markers:</strong></p>\n<ul>\n<li>\"In testing...\" / \"Under real-world conditions...\"</li>\n<li>Model numbers and version strings are sacred — never abbreviate</li>\n<li>Bullet lists for specs, paragraphs for narrative</li>\n<li>Final verdict section required on all review formats</li>\n</ul>\n<hr>\n<h2>Profile 3: Newscaster</h2>\n<p><strong>Use when:</strong> Press releases, PR content, event announcements, local business news.</p>\n<p>| Dimension | Score (1-10) | Definition |\n|-----------|-------------|------------|\n| Feel | 5 | Neutral, authoritative |\n| Attitude | 4 | Objective, minimal opinion |\n| Engagement | 6 | Clear and direct |\n| Complexity | 5 | Accessible to general audience |</p>\n<p><strong>Sentence construction:</strong></p>\n<ul>\n<li>Inverted pyramid: most important information first</li>\n<li>Attribution required: \"According to [source]...\" / \"[Name], [Title], said...\"</li>\n<li>No contractions</li>\n<li>Third person throughout</li>\n<li>5W structure in first paragraph: Who, What, When, Where, Why</li>\n</ul>\n<p><strong>Voice markers:</strong></p>\n<ul>\n<li>Dateline format for press releases: \"CITY, STATE — Month DD, YYYY —\"</li>\n<li>Quotes must be full sentences, properly attributed</li>\n<li>Numbers: spell out one through nine, numerals for 10+</li>\n<li>No exclamation points. No ellipses.</li>\n</ul>\n<hr>\n<h2>Creating Custom Profiles</h2>\n<p>When a client has a defined brand voice, score it across all four dimensions before writing:</p>\n<pre><code>Feel: [1-10] — [definition]\nAttitude: [1-10] — [definition]\nEngagement: [1-10] — [definition]\nComplexity: [1-10] — [definition]\n3 sentence construction rules:\n1.\n2.\n3.\n3 voice markers (words/phrases that signal this brand):\n1.\n2.\n3.\n</code></pre>\n<p>Save custom profiles with the client slug. Reload at the start of each content session.</p>\n<p>#content-sop #tone #voice #brand</p>\n"}