{"slug":"social-post-system","title":"Social Post System: Platform-Native Content","tags":["social","posting","facebook","linkedin","twitter"],"agent_summary":"Platform-specific posting rules and formats for Facebook, LinkedIn, and X/Twitter including Facebook voice rules (no hook, short paragraphs, no em dashes, inline emojis), LinkedIn professional standards, and X thread structure.","trigger_phrases":["social media post","write a facebook post","write a linkedin post","write a tweet","social content","platform-native content","social media content"],"runnable":false,"markdown":"\n# Social Post System: Platform-Native Content\n\n## Facebook Posts\n\n**Critical Rules:**\n- No hook line as the opening — do NOT start with a clickbait question or contrived opener\n- Short paragraphs: 1-3 sentences max per paragraph\n- No em dashes (—) — use commas or periods instead\n- Emojis inline with text, not as bullets\n- End with a CTA that feels natural, not forced\n\n**Format:**\n```\n[Opening statement — direct, conversational, not \"hook-y\"]\n\n[2-3 sentence paragraph]\n\n[Another short paragraph]\n\n[CTA — natural, not \"click the link below\"]\n```\n\n**Voice:** Friendly business owner talking to a neighbor. Not a marketer talking at an audience.\n\n---\n\n## LinkedIn Posts\n\n**Rules:**\n- First line = the hook (appears before \"see more\" cutoff)\n- Short paragraphs with line breaks for scanability\n- No corporate jargon\n- Use numbers: \"3 things\", \"5 mistakes\", \"in 2 steps\"\n- End with a question to drive comments OR a direct CTA\n- 150-300 words for standard posts; 800+ for thought leadership\n\n**Hook formulas:**\n- \"I made a mistake that cost me [X].\"\n- \"[Number] things I wish I knew about [topic].\"\n- \"Everyone talks about [X]. Nobody talks about [the real thing].\"\n- \"Hot take: [contrarian opinion].\"\n\n**Format:**\n```\n[Hook line — maximum 1 sentence]\n\n[1-2 sentence context]\n\n[3-5 bullet points or short paragraphs]\n\n[CTA or question]\n```\n\n---\n\n## X/Twitter\n\n**Rules:**\n- 280 character limit per tweet\n- Threads: 5-12 tweets for long-form ideas\n- Tweet 1 = hook (the only one people see in feeds)\n- No unnecessary filler in thread openers\n- End threads with a single CTA tweet\n\n**Thread Structure:**\n```\nTweet 1: [Hook — the provocative claim or promise]\nTweet 2-9: [One idea per tweet, build the argument]\nTweet N-1: [Restate the key insight]\nTweet N: [CTA — follow, share, or link]\n```\n\n**Hook formulas for X:**\n- \"Here's what nobody talks about when it comes to [topic]:\"\n- \"I studied [X thing] for [Y time]. Here's what I found:\"\n- \"[Contrarian claim]. Here's the data:\"\n- \"Most [audience] do [common thing] wrong. Thread:\"\n\n---\n\n## BMM Distribution Rules\n\nWhen using BMM (Brand Media Manager) API for scheduling:\n- `POST /posts` with platform array for multi-platform scheduling\n- Always review platform-specific copy before posting — one message doesn't fit all\n- Facebook copy ≠ LinkedIn copy ≠ X copy\n- Schedule platform-native versions, not reposts of the same text\n\n---\n\n## Content Syndication Machine\n\nOne piece of flagship content generates 10 platform outputs:\n\n| Output | Platform |\n|--------|---------|\n| Full article | Blog |\n| GMB post | Google Business Profile |\n| Video script | YouTube |\n| Short-form script | YouTube Shorts / TikTok |\n| Episode notes | Podcast |\n| Press release | PR wire |\n| Social posts | Facebook, LinkedIn, X |\n| Image captions | Instagram |\n| Q&A posts | Facebook Groups |\n| FAQ schema | Schema.org |\n\n#content-sop #social #posting #distribution\n","html":"

Social Post System: Platform-Native Content

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Facebook Posts

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Critical Rules:

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Format:

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[Opening statement — direct, conversational, not \"hook-y\"]\n\n[2-3 sentence paragraph]\n\n[Another short paragraph]\n\n[CTA — natural, not \"click the link below\"]\n
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Voice: Friendly business owner talking to a neighbor. Not a marketer talking at an audience.

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LinkedIn Posts

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Rules:

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Hook formulas:

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Format:

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[Hook line — maximum 1 sentence]\n\n[1-2 sentence context]\n\n[3-5 bullet points or short paragraphs]\n\n[CTA or question]\n
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X/Twitter

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Rules:

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Thread Structure:

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Tweet 1: [Hook — the provocative claim or promise]\nTweet 2-9: [One idea per tweet, build the argument]\nTweet N-1: [Restate the key insight]\nTweet N: [CTA — follow, share, or link]\n
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Hook formulas for X:

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BMM Distribution Rules

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When using BMM (Brand Media Manager) API for scheduling:

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Content Syndication Machine

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One piece of flagship content generates 10 platform outputs:

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| Output | Platform |\n|--------|---------|\n| Full article | Blog |\n| GMB post | Google Business Profile |\n| Video script | YouTube |\n| Short-form script | YouTube Shorts / TikTok |\n| Episode notes | Podcast |\n| Press release | PR wire |\n| Social posts | Facebook, LinkedIn, X |\n| Image captions | Instagram |\n| Q&A posts | Facebook Groups |\n| FAQ schema | Schema.org |

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#content-sop #social #posting #distribution

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