{"slug":"landing-page-structure","title":"Landing Page Section Structure & Templates","tags":["landing-pages","copywriting","conversion","structure"],"agent_summary":"Complete section library for landing pages: core sections (hero, proof, pain, solution, CTA), supporting sections (testimonials, comparison, FAQ), and four page structure templates.","trigger_phrases":["landing page structure","how to structure a landing page","what sections does a landing page need","landing page template","page layout for conversions"],"runnable":false,"markdown":"\n# Landing Page Section Structure\n\n## Core Sections\n\n### Hero (Above the Fold)\n- Headline + subheadline\n- Primary CTA\n- Supporting visual (product screenshot, hero image)\n- Optional: Social proof bar\n\n### Social Proof Bar\n- Customer logos (recognizable > many)\n- Key metric (\"10,000+ teams\")\n- Star rating with review count\n- Short testimonial snippet\n\n### Problem/Pain Section\n- Articulate their problem better than they can\n- Create recognition (\"that's exactly my situation\")\n- Hint at cost of not solving it\n\nOpening phrases: \"You know the feeling...\" / \"If you're like most [role]...\" / \"Every day, [audience] struggles with...\"\n\n### Solution/Benefits Section\n- Bridge from problem to your solution\n- 3-5 key benefits (not 10)\n- Each: headline + explanation + proof if available\n\n### How It Works\n- 3-4 numbered steps\n- Reduces perceived complexity\n- Each step: action + outcome\n\nExample:\n1. Connect your tools (2 minutes)\n2. Set your preferences\n3. Get automated reports every Monday\n\n### Final CTA Section\n- Recap value proposition\n- Repeat primary CTA\n- Risk reversal (guarantee, free trial)\n\n---\n\n## Supporting Sections\n\n**Testimonials** — Full quotes with names, roles, companies. Specific results over vague praise.\n\n**Case Studies** — Problem → Solution → Results. Specific metrics and outcomes.\n\n**FAQ Section** — Address objections. Good for SEO. 5-10 most common questions.\n\n**Comparison Section** — vs. competitors or vs. status quo (spreadsheets, manual processes).\n\n**Integrations/Partners** — Logos of tools you connect with.\n\n**Stats Section** — \"10,000+ customers\", \"4.9/5 rating\", \"$2M saved for customers\".\n\n**Guarantee/Risk Reversal** — Money-back, free trial, \"cancel anytime\".\n\n---\n\n## Page Templates\n\n### Varied, Engaging Page (Strong)\n1. Hero with clear value prop\n2. Social proof bar\n3. Problem/pain section\n4. How it works (3 steps)\n5. Key benefits (2-3)\n6. Testimonial\n7. Use cases or personas\n8. Comparison to alternatives\n9. Case study snippet\n10. FAQ\n11. Final CTA with guarantee\n\n### Compact Landing Page (Ad Traffic)\n1. Hero (headline, subhead, CTA, image)\n2. Social proof bar\n3. 3 key benefits with icons\n4. Testimonial\n5. How it works (3 steps)\n6. Final CTA with guarantee\n\n### Enterprise/B2B Landing Page\n1. Hero (outcome-focused headline)\n2. Logo bar (recognizable companies)\n3. Problem section (business pain)\n4. Solution overview\n5. Use cases by role/department\n6. Security/compliance section\n7. Integration logos\n8. Case study with metrics\n9. ROI/value section\n10. Contact/demo CTA\n\n### Product Launch Page\n1. Hero with launch announcement\n2. Video demo or walkthrough\n3. Feature highlights (3-5)\n4. Before/after comparison\n5. Early testimonials\n6. Launch pricing or early access offer\n7. CTA with urgency\n\n---\n\n## CTA Copy Guidelines\n\n- Action-oriented button text\n- Communicate what they get, not what they do\n- \"Start Free Trial\" > \"Sign Up\"\n- \"Get Your Report\" > \"Submit\"\n- One primary CTA per page; secondary CTAs are links not buttons\n\n#content-sop #landing-pages #copywriting\n","html":"

Landing Page Section Structure

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Core Sections

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Hero (Above the Fold)

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Social Proof Bar

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Problem/Pain Section

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Opening phrases: \"You know the feeling...\" / \"If you're like most [role]...\" / \"Every day, [audience] struggles with...\"

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Solution/Benefits Section

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How It Works

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Example:

\n
    \n
  1. Connect your tools (2 minutes)
    2. \n
  2. Set your preferences
    3. \n
  3. Get automated reports every Monday
    4. \n
\n

Final CTA Section

\n\n
\n

Supporting Sections

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Testimonials — Full quotes with names, roles, companies. Specific results over vague praise.

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Case Studies — Problem → Solution → Results. Specific metrics and outcomes.

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FAQ Section — Address objections. Good for SEO. 5-10 most common questions.

\n

Comparison Section — vs. competitors or vs. status quo (spreadsheets, manual processes).

\n

Integrations/Partners — Logos of tools you connect with.

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Stats Section — \"10,000+ customers\", \"4.9/5 rating\", \"$2M saved for customers\".

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Guarantee/Risk Reversal — Money-back, free trial, \"cancel anytime\".

\n
\n

Page Templates

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Varied, Engaging Page (Strong)

\n
    \n
  1. Hero with clear value prop
    2. \n
  2. Social proof bar
    3. \n
  3. Problem/pain section
    4. \n
  4. How it works (3 steps)
    5. \n
  5. Key benefits (2-3)
    6. \n
  6. Testimonial
    7. \n
  7. Use cases or personas
    8. \n
  8. Comparison to alternatives
    9. \n
  9. Case study snippet
    10. \n
  10. FAQ
    11. \n
  11. Final CTA with guarantee
    12. \n
\n

Compact Landing Page (Ad Traffic)

\n
    \n
  1. Hero (headline, subhead, CTA, image)
    2. \n
  2. Social proof bar
    3. \n
  3. 3 key benefits with icons
    4. \n
  4. Testimonial
    5. \n
  5. How it works (3 steps)
    6. \n
  6. Final CTA with guarantee
    7. \n
\n

Enterprise/B2B Landing Page

\n
    \n
  1. Hero (outcome-focused headline)
    2. \n
  2. Logo bar (recognizable companies)
    3. \n
  3. Problem section (business pain)
    4. \n
  4. Solution overview
    5. \n
  5. Use cases by role/department
    6. \n
  6. Security/compliance section
    7. \n
  7. Integration logos
    8. \n
  8. Case study with metrics
    9. \n
  9. ROI/value section
    10. \n
  10. Contact/demo CTA
    11. \n
\n

Product Launch Page

\n
    \n
  1. Hero with launch announcement
    2. \n
  2. Video demo or walkthrough
    3. \n
  3. Feature highlights (3-5)
    4. \n
  4. Before/after comparison
    5. \n
  5. Early testimonials
    6. \n
  6. Launch pricing or early access offer
    7. \n
  7. CTA with urgency
    8. \n
\n
\n

CTA Copy Guidelines

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#content-sop #landing-pages #copywriting

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