{"slug":"content-strategy-framework","title":"Content Strategy Framework: Searchable + Shareable","tags":["content-strategy","planning","local-seo","topic-clusters"],"agent_summary":"Complete content strategy framework covering business context gathering, searchable vs shareable content, local SEO requirements, content pillars, topic cluster prioritization scoring, and PAA research integration.","trigger_phrases":["content strategy","content plan","what should i write about","content calendar","topic clusters","content pillars","local content strategy"],"runnable":false,"markdown":"\n# Content Strategy Framework\n\nEvery piece of content must be searchable, shareable, or both. Search traffic is the foundation.\n\n---\n\n## Context to Gather First\n\n### Business Context\n- What does the company do?\n- Who is the ideal customer?\n- Primary goal: traffic, leads, brand awareness, thought leadership\n- Where is the business located? What cities/regions do they serve?\n\n### Customer Research\n- What questions do customers ask before buying?\n- What objections come up in sales calls?\n- What topics appear repeatedly in support tickets?\n- What language do customers use to describe their problems?\n\n### Current State\n- Existing content? What's working?\n- Resources: writers, budget, time\n- Content formats: written, video, audio\n\n---\n\n## Searchable vs Shareable\n\n### Searchable Content (captures existing demand)\n- Target a specific keyword or question\n- Match search intent exactly\n- Clear titles that match search queries\n- Structure with headings that mirror search patterns\n- Keywords in title, headings, first paragraph, URL\n- Comprehensive coverage (don't leave questions unanswered)\n- For local businesses: include city/region in title tags, H1s, and naturally throughout\n\n### Shareable Content (creates demand)\n- Lead with novel insight, original data, or counterintuitive take\n- Challenge conventional wisdom with well-reasoned arguments\n- Tell stories that make people feel something\n- Connect to current trends or emerging problems\n- For local businesses: tie to local pride, community events, regional identity\n\n---\n\n## Local SEO Content — Mandatory Elements\n\n**For any business serving a geographic area, EVERY section must reflect the geography.**\n\n1. **Identify service area** — city, metro, neighborhoods, surrounding towns\n2. **Localize topic recommendations** — Not \"Spring lawn care tips\" but \"Spring lawn care tips for Dallas clay soil\"\n3. **Include geo-targeted keywords:**\n   - `[service] + [city]`\n   - `[service] + [neighborhood/suburb]`\n   - `[service] + near me` intent targets\n   - Region-specific modifiers (climate, regulations, seasonal patterns)\n4. **Local content types:**\n   - City/neighborhood service pages\n   - Local case studies and project showcases\n   - Seasonal guides tied to local climate\n   - Local regulation and permit guides\n   - \"Best of\" and comparison content for the local market\n   - Community involvement and local event content\n5. **GMB post topics** aligned with the content calendar\n\n---\n\n## Topic Cluster Prioritization Scoring\n\nWhen a topical map exists, score uncovered topics (0-100):\n\n| Factor | Weight | Scoring |\n|--------|--------|---------|\n| Search volume | 30% | Normalize within the map; highest = 100 |\n| Keyword difficulty (inverse) | 20% | KD 0-20 = 100pts; KD 61-80 = 40pts |\n| Strategic priority | 25% | High = 100; Medium = 60; Low = 30 |\n| Seasonality | 15% | Upcoming season (within 2mo) = 100; Evergreen = 70 |\n| Cluster gap | 10% | No posts in cluster = 100; Well-covered = 20 |\n\n**Cluster gap boost:** If an entire topic cluster has zero coverage, it gets a 20-point boost. Filling a cluster gap builds topical authority faster than adding a 5th post to an already-covered cluster.\n\n---\n\n## PAA Research Integration\n\n1. **PAA harvesting** — For each target keyword, collect all PAA questions from SERP\n2. **Frequency analysis** — Questions appearing across multiple related queries signal high-value opportunities. Prioritize questions that surface for 3+ keyword variants\n3. **Question clustering** — Don't write separate posts for related PAAs:\n   - Main PAA becomes H1 (exact match)\n   - Supporting PAAs become H2s or FAQ entries\n   - One post targeting 4-5 clustered PAAs outranks 5 thin posts\n4. **Answer optimization** — Write 40-60 word direct answer in first 200 words (featured snippet block), then expand below\n5. **PAA scoring matrix** — Priority: search volume (30%), KD inverse (25%), commercial intent (25%), local relevance (20%)\n\n---\n\n## Content Types by Buyer Stage\n\n| Stage | Content Type | Goal |\n|-------|-------------|------|\n| Awareness | Blog posts, guides, social content | Get found, build trust |\n| Consideration | Comparisons, case studies, FAQs | Address objections |\n| Decision | Landing pages, testimonials, demos | Convert |\n| Retention | Email sequences, how-to content | Upsell/retain |\n\n#content-sop #content-strategy #planning #local-seo\n","html":"<h1>Content Strategy Framework</h1>\n<p>Every piece of content must be searchable, shareable, or both. Search traffic is the foundation.</p>\n<hr>\n<h2>Context to Gather First</h2>\n<h3>Business Context</h3>\n<ul>\n<li>What does the company do?</li>\n<li>Who is the ideal customer?</li>\n<li>Primary goal: traffic, leads, brand awareness, thought leadership</li>\n<li>Where is the business located? What cities/regions do they serve?</li>\n</ul>\n<h3>Customer Research</h3>\n<ul>\n<li>What questions do customers ask before buying?</li>\n<li>What objections come up in sales calls?</li>\n<li>What topics appear repeatedly in support tickets?</li>\n<li>What language do customers use to describe their problems?</li>\n</ul>\n<h3>Current State</h3>\n<ul>\n<li>Existing content? What's working?</li>\n<li>Resources: writers, budget, time</li>\n<li>Content formats: written, video, audio</li>\n</ul>\n<hr>\n<h2>Searchable vs Shareable</h2>\n<h3>Searchable Content (captures existing demand)</h3>\n<ul>\n<li>Target a specific keyword or question</li>\n<li>Match search intent exactly</li>\n<li>Clear titles that match search queries</li>\n<li>Structure with headings that mirror search patterns</li>\n<li>Keywords in title, headings, first paragraph, URL</li>\n<li>Comprehensive coverage (don't leave questions unanswered)</li>\n<li>For local businesses: include city/region in title tags, H1s, and naturally throughout</li>\n</ul>\n<h3>Shareable Content (creates demand)</h3>\n<ul>\n<li>Lead with novel insight, original data, or counterintuitive take</li>\n<li>Challenge conventional wisdom with well-reasoned arguments</li>\n<li>Tell stories that make people feel something</li>\n<li>Connect to current trends or emerging problems</li>\n<li>For local businesses: tie to local pride, community events, regional identity</li>\n</ul>\n<hr>\n<h2>Local SEO Content — Mandatory Elements</h2>\n<p><strong>For any business serving a geographic area, EVERY section must reflect the geography.</strong></p>\n<ol>\n<li><strong>Identify service area</strong> — city, metro, neighborhoods, surrounding towns</li>\n<li><strong>Localize topic recommendations</strong> — Not \"Spring lawn care tips\" but \"Spring lawn care tips for Dallas clay soil\"</li>\n<li><strong>Include geo-targeted keywords:</strong>\n<ul>\n<li><code>[service] + [city]</code></li>\n<li><code>[service] + [neighborhood/suburb]</code></li>\n<li><code>[service] + near me</code> intent targets</li>\n<li>Region-specific modifiers (climate, regulations, seasonal patterns)</li>\n</ul>\n</li>\n<li><strong>Local content types:</strong>\n<ul>\n<li>City/neighborhood service pages</li>\n<li>Local case studies and project showcases</li>\n<li>Seasonal guides tied to local climate</li>\n<li>Local regulation and permit guides</li>\n<li>\"Best of\" and comparison content for the local market</li>\n<li>Community involvement and local event content</li>\n</ul>\n</li>\n<li><strong>GMB post topics</strong> aligned with the content calendar</li>\n</ol>\n<hr>\n<h2>Topic Cluster Prioritization Scoring</h2>\n<p>When a topical map exists, score uncovered topics (0-100):</p>\n<p>| Factor | Weight | Scoring |\n|--------|--------|---------|\n| Search volume | 30% | Normalize within the map; highest = 100 |\n| Keyword difficulty (inverse) | 20% | KD 0-20 = 100pts; KD 61-80 = 40pts |\n| Strategic priority | 25% | High = 100; Medium = 60; Low = 30 |\n| Seasonality | 15% | Upcoming season (within 2mo) = 100; Evergreen = 70 |\n| Cluster gap | 10% | No posts in cluster = 100; Well-covered = 20 |</p>\n<p><strong>Cluster gap boost:</strong> If an entire topic cluster has zero coverage, it gets a 20-point boost. Filling a cluster gap builds topical authority faster than adding a 5th post to an already-covered cluster.</p>\n<hr>\n<h2>PAA Research Integration</h2>\n<ol>\n<li><strong>PAA harvesting</strong> — For each target keyword, collect all PAA questions from SERP</li>\n<li><strong>Frequency analysis</strong> — Questions appearing across multiple related queries signal high-value opportunities. Prioritize questions that surface for 3+ keyword variants</li>\n<li><strong>Question clustering</strong> — Don't write separate posts for related PAAs:\n<ul>\n<li>Main PAA becomes H1 (exact match)</li>\n<li>Supporting PAAs become H2s or FAQ entries</li>\n<li>One post targeting 4-5 clustered PAAs outranks 5 thin posts</li>\n</ul>\n</li>\n<li><strong>Answer optimization</strong> — Write 40-60 word direct answer in first 200 words (featured snippet block), then expand below</li>\n<li><strong>PAA scoring matrix</strong> — Priority: search volume (30%), KD inverse (25%), commercial intent (25%), local relevance (20%)</li>\n</ol>\n<hr>\n<h2>Content Types by Buyer Stage</h2>\n<p>| Stage | Content Type | Goal |\n|-------|-------------|------|\n| Awareness | Blog posts, guides, social content | Get found, build trust |\n| Consideration | Comparisons, case studies, FAQs | Address objections |\n| Decision | Landing pages, testimonials, demos | Convert |\n| Retention | Email sequences, how-to content | Upsell/retain |</p>\n<p>#content-sop #content-strategy #planning #local-seo</p>\n"}