{"slug":"content-distribution-engine-repurposing","title":"Content Distribution Engine: 3-Phase Repurposing System","tags":["distribution","repurposing","content-syndication","multi-platform","content-ops"],"agent_summary":"3-phase content distribution system: Phase 1 extracts core assets from flagship content, Phase 2 repurposes to 10 platform-specific formats, Phase 3 generates geo-unique variants for multi-location coverage. One piece of content becomes 30+ assets.","trigger_phrases":["repurpose content","content distribution","content syndication","distribute this article","repurpose this blog post","content repurposing system","turn one piece into many"],"runnable":true,"markdown":"\n# Content Distribution Engine: 3-Phase Repurposing System\n\nOne piece of flagship content becomes 30+ platform assets in three phases. The content is written once. Distribution is systematic, not improvised.\n\n---\n\n## Phase 1: Source Extraction\n\nExtract the core assets from the flagship piece before repurposing begins.\n\n**From any article, video transcript, or podcast episode, extract:**\n\n```\nSOURCE EXTRACTION REPORT:\n- Core argument (1 sentence): [the main point]\n- 5 key stats or data points: [list with source]\n- 3 quotable moments (1-2 sentences each): [exact quotes]\n- 5 key insights or takeaways: [bulleted list]\n- Primary keyword: [exact phrase]\n- Secondary keywords (3-5): [list]\n- Target audience: [definition]\n- CTA goal: [what action should follow]\n```\n\nDo not skip this step. Repurposing from memory produces thin content.\n\n---\n\n## Phase 2: 10 Platform-Specific Formats\n\n| Format | Platform | Length | Source Asset Used |\n|--------|----------|--------|-------------------|\n| 1. Full article | Blog | Full length | Full source |\n| 2. GMB post | Google Business Profile | 150-300 words | Core argument + CTA |\n| 3. Video script | YouTube (long-form) | 5-15 min | Full source, scripted |\n| 4. Short-form script | Shorts / TikTok | 30-60 seconds | 1 key insight |\n| 5. Podcast episode notes | Podcast platform | 200-400 words | Key insights + timestamps |\n| 6. Press release | PR wire | 400-600 words | Core argument + news angle |\n| 7. Social post set | Facebook, LinkedIn, X | Platform-native | 3 key insights (1 per platform) |\n| 8. Image caption | Instagram | 150-300 words | 1 quotable moment |\n| 9. Q&A post | Facebook Groups | 100-200 words | 1 stat + discussion question |\n| 10. FAQ schema | Schema.org JSON-LD | 5-7 Q&A pairs | Key insights as FAQ |\n\n---\n\n### Format-Specific Rules\n\n**GMB Post:** 150-300 words. Primary keyword in first sentence. Phone number in last paragraph. No hashtags.\n\n**Video Script:** Hook (30 seconds) → Content (per-section structure from article) → CTA (30 seconds). No reading the article verbatim — script the rhythm differently.\n\n**Short-Form Script:** Single idea from the source. Hook in 2 seconds. Demo or delivery in 20-45 seconds. CTA last 5 seconds.\n\n**Press Release:** Inverted pyramid. News angle (why now?). Quote from business owner or expert. Contact info. Boilerplate. AP style.\n\n**Social Posts:** Platform-native format (see social-post-system.mdx). Never paste the same copy to all three platforms.\n\n**FAQ Schema:** 5-7 questions derived from PAA data for the primary keyword. Answer each in 40-80 words. Export as JSON-LD.\n\n---\n\n## Phase 3: Geo-Unique Variants\n\nFor multi-location clients, generate location-specific variants of the top-performing formats:\n\n**Formats that get geo-variants:**\n- Blog article (1 per primary city)\n- GMB post (1 per GMB listing)\n- Short-form video script (1 per market if content is local)\n- FAQ schema (city-name variants in questions)\n\n**Minimum variation per geo-variant:**\n- H1 and title tag: 100% different (city-modified)\n- Intro paragraph: 100% rewrite\n- 1 local stat or reference unique to that city\n- CTA references the specific location\n\nJaccard similarity target between variants: 0.75-0.85. (See content-variation-engine-jaccard.mdx)\n\n---\n\n## Distribution Calendar\n\n| Day | Platform | Format | Content |\n|-----|----------|--------|---------|\n| 1 | Blog | Full article | Flagship piece |\n| 1 | Email | Newsletter | Summary + link |\n| 2 | GMB | Post | Core argument version |\n| 3 | Facebook | Native post | Insight 1 |\n| 4 | LinkedIn | Post | Insight 2 |\n| 5 | X/Twitter | Thread | Insight 3 as thread |\n| 5 | Instagram | Caption | Quotable moment |\n| 7 | YouTube | Video | Full script |\n| 10 | Podcast | Episode notes | Key insights |\n| 14 | PR wire | Press release | News-angle version |\n\n---\n\n## What NOT to Repurpose\n\nNot every piece of content has distribution value:\n\n- Skip distribution for: thin content under 800 words, content that ranked below position 20 for 90+ days, topic-specific content with no evergreen angle\n- Repurpose priority: content already ranking positions 4-15 (boosts signal), content with highest time-on-page, content tied to a core service or keyword cluster\n\n#content-sop #distribution #repurposing #content-ops\n","html":"<h1>Content Distribution Engine: 3-Phase Repurposing System</h1>\n<p>One piece of flagship content becomes 30+ platform assets in three phases. The content is written once. Distribution is systematic, not improvised.</p>\n<hr>\n<h2>Phase 1: Source Extraction</h2>\n<p>Extract the core assets from the flagship piece before repurposing begins.</p>\n<p><strong>From any article, video transcript, or podcast episode, extract:</strong></p>\n<pre><code>SOURCE EXTRACTION REPORT:\n- Core argument (1 sentence): [the main point]\n- 5 key stats or data points: [list with source]\n- 3 quotable moments (1-2 sentences each): [exact quotes]\n- 5 key insights or takeaways: [bulleted list]\n- Primary keyword: [exact phrase]\n- Secondary keywords (3-5): [list]\n- Target audience: [definition]\n- CTA goal: [what action should follow]\n</code></pre>\n<p>Do not skip this step. Repurposing from memory produces thin content.</p>\n<hr>\n<h2>Phase 2: 10 Platform-Specific Formats</h2>\n<p>| Format | Platform | Length | Source Asset Used |\n|--------|----------|--------|-------------------|\n| 1. Full article | Blog | Full length | Full source |\n| 2. GMB post | Google Business Profile | 150-300 words | Core argument + CTA |\n| 3. Video script | YouTube (long-form) | 5-15 min | Full source, scripted |\n| 4. Short-form script | Shorts / TikTok | 30-60 seconds | 1 key insight |\n| 5. Podcast episode notes | Podcast platform | 200-400 words | Key insights + timestamps |\n| 6. Press release | PR wire | 400-600 words | Core argument + news angle |\n| 7. Social post set | Facebook, LinkedIn, X | Platform-native | 3 key insights (1 per platform) |\n| 8. Image caption | Instagram | 150-300 words | 1 quotable moment |\n| 9. Q&#x26;A post | Facebook Groups | 100-200 words | 1 stat + discussion question |\n| 10. FAQ schema | Schema.org JSON-LD | 5-7 Q&#x26;A pairs | Key insights as FAQ |</p>\n<hr>\n<h3>Format-Specific Rules</h3>\n<p><strong>GMB Post:</strong> 150-300 words. Primary keyword in first sentence. Phone number in last paragraph. No hashtags.</p>\n<p><strong>Video Script:</strong> Hook (30 seconds) → Content (per-section structure from article) → CTA (30 seconds). No reading the article verbatim — script the rhythm differently.</p>\n<p><strong>Short-Form Script:</strong> Single idea from the source. Hook in 2 seconds. Demo or delivery in 20-45 seconds. CTA last 5 seconds.</p>\n<p><strong>Press Release:</strong> Inverted pyramid. News angle (why now?). Quote from business owner or expert. Contact info. Boilerplate. AP style.</p>\n<p><strong>Social Posts:</strong> Platform-native format (see social-post-system.mdx). Never paste the same copy to all three platforms.</p>\n<p><strong>FAQ Schema:</strong> 5-7 questions derived from PAA data for the primary keyword. Answer each in 40-80 words. Export as JSON-LD.</p>\n<hr>\n<h2>Phase 3: Geo-Unique Variants</h2>\n<p>For multi-location clients, generate location-specific variants of the top-performing formats:</p>\n<p><strong>Formats that get geo-variants:</strong></p>\n<ul>\n<li>Blog article (1 per primary city)</li>\n<li>GMB post (1 per GMB listing)</li>\n<li>Short-form video script (1 per market if content is local)</li>\n<li>FAQ schema (city-name variants in questions)</li>\n</ul>\n<p><strong>Minimum variation per geo-variant:</strong></p>\n<ul>\n<li>H1 and title tag: 100% different (city-modified)</li>\n<li>Intro paragraph: 100% rewrite</li>\n<li>1 local stat or reference unique to that city</li>\n<li>CTA references the specific location</li>\n</ul>\n<p>Jaccard similarity target between variants: 0.75-0.85. (See content-variation-engine-jaccard.mdx)</p>\n<hr>\n<h2>Distribution Calendar</h2>\n<p>| Day | Platform | Format | Content |\n|-----|----------|--------|---------|\n| 1 | Blog | Full article | Flagship piece |\n| 1 | Email | Newsletter | Summary + link |\n| 2 | GMB | Post | Core argument version |\n| 3 | Facebook | Native post | Insight 1 |\n| 4 | LinkedIn | Post | Insight 2 |\n| 5 | X/Twitter | Thread | Insight 3 as thread |\n| 5 | Instagram | Caption | Quotable moment |\n| 7 | YouTube | Video | Full script |\n| 10 | Podcast | Episode notes | Key insights |\n| 14 | PR wire | Press release | News-angle version |</p>\n<hr>\n<h2>What NOT to Repurpose</h2>\n<p>Not every piece of content has distribution value:</p>\n<ul>\n<li>Skip distribution for: thin content under 800 words, content that ranked below position 20 for 90+ days, topic-specific content with no evergreen angle</li>\n<li>Repurpose priority: content already ranking positions 4-15 (boosts signal), content with highest time-on-page, content tied to a core service or keyword cluster</li>\n</ul>\n<p>#content-sop #distribution #repurposing #content-ops</p>\n"}