{"slug":"bio-description-nap","title":"Bio and Description Writer: NAP Extraction + Company Bio","tags":["bio","description","nap","local-seo","gmb","citations"],"agent_summary":"Two deliverables from a client URL: (1) NAP extraction (Name, Address, Phone) for citation consistency, (2) Company bio under 500 characters for GMB, Yelp, and directory profiles. Covers long-form about bio (250-500 words) and short-form directory description (150 chars).","trigger_phrases":["write company bio","gmb description","business description","nap extraction","write about us","company description","business bio"],"runnable":true,"markdown":"\n# Bio and Description Writer: NAP Extraction + Company Bio\n\nTwo deliverables critical for local SEO: consistent NAP data and a ready-to-use company bio in three lengths for every platform that asks for one.\n\n---\n\n## Deliverable 1: NAP Extraction\n\nNAP = Name, Address, Phone. Inconsistency in NAP across directories is a local SEO ranking factor.\n\n**Extract from client website:**\n\n```\nNAP DATA:\nBusiness name (exactly as registered): [Name]\nAddress line 1: [Street number + Street name]\nAddress line 2 (if applicable): [Suite/Unit]\nCity: [City]\nState: [State abbreviation]\nZIP: [5-digit ZIP]\nPhone (primary): [10-digit with formatting: (555) 555-5555]\nPhone (secondary if applicable): [same format]\nWebsite URL: [https://...]\nGMB URL: [https://maps.app.goo.gl/...]\n```\n\n**Consistency rules:**\n- Business name must match EXACTLY across every directory (including punctuation, LLC vs. LLC, etc.)\n- Address format must be identical (do not use \"St.\" in one place and \"Street\" in another)\n- Phone format must be consistent: choose one format and use it everywhere\n- Website URL: always with www or always without — never mix\n\n---\n\n## Deliverable 2: Company Bio — Three Lengths\n\n### Short Bio (150 characters max)\nFor: GMB short description field, Yelp business summary, Twitter/X bio, directory short description\n\nRules:\n- Primary keyword in first sentence\n- City included\n- No fluff — every word earns its place\n- No \"We are a...\" opener — start with the service or differentiator\n\nTemplate:\n```\n[Service] in [City]. [One key differentiator]. [Years in business or volume metric]. [Phone or \"Free estimates\"].\n```\n\nExample:\n```\nRoof repair in Denver. Licensed, insured, 5-star rated. 15 years serving homeowners. Free estimates: (720) 555-0100.\n```\n\n---\n\n### Medium Bio (250-300 words)\nFor: GMB business description, Yelp about section, Google contractor profile\n\nStructure:\n1. Opening: What the business does + primary city (1 sentence, keyword-rich)\n2. Services: Core services listed (3-6 bullet points or 2-sentence paragraph)\n3. Differentiators: What makes them different (2-3 specific points — not generic)\n4. Credentials: License, insurance, certifications, years in business\n5. Service area: Cities and neighborhoods served\n6. CTA: Phone + what to do next\n\n**E-E-A-T markers for medium bio:**\n- Specific years in business: \"since 2009\" not \"for over a decade\"\n- Named certifications: \"GAF Master Elite Certified\" not \"certified roofing contractor\"\n- Specific service area: \"serving Denver, Aurora, Lakewood, and surrounding Jefferson County\"\n\n---\n\n### Long Bio (400-500 words)\nFor: Website About page, full GMB description, agency or professional profile\n\nStructure:\n1. **Origin story** (1 paragraph): How/why the business started. Personal, specific.\n2. **Services** (1 paragraph or bullets): Core offerings\n3. **Philosophy/values** (1 paragraph): What they believe about the work — no clichés\n4. **By the numbers** (short list): Years in business, jobs completed, service area size, certifications\n5. **Community involvement** (1 sentence): Any local involvement if applicable\n6. **CTA** (1 sentence): How to get started\n\n**Rules for long bio:**\n- No generic phrases: \"customer satisfaction is our priority\" = cut\n- Every credential named specifically\n- Service area listed with city names, not just \"greater [city] area\"\n- Written in third person for About pages, first person for bios on professional networks\n\n---\n\n## Platform-Specific Limits\n\n| Platform | Max Characters | Notes |\n|----------|---------------|-------|\n| GMB business description | 750 chars | First 250 visible without expanding |\n| Yelp \"About the Business\" | 1500 chars | No hard limit shown to users |\n| Facebook \"About\" | 255 chars | Short bio only |\n| Twitter/X bio | 160 chars | Short bio only |\n| LinkedIn company description | 2000 chars | Medium to long bio |\n| Angi/HomeAdvisor | 500 chars | Medium bio |\n\n#content-sop #bio #gmb #nap #local-seo\n","html":"

Bio and Description Writer: NAP Extraction + Company Bio

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Two deliverables critical for local SEO: consistent NAP data and a ready-to-use company bio in three lengths for every platform that asks for one.

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Deliverable 1: NAP Extraction

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NAP = Name, Address, Phone. Inconsistency in NAP across directories is a local SEO ranking factor.

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Extract from client website:

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NAP DATA:\nBusiness name (exactly as registered): [Name]\nAddress line 1: [Street number + Street name]\nAddress line 2 (if applicable): [Suite/Unit]\nCity: [City]\nState: [State abbreviation]\nZIP: [5-digit ZIP]\nPhone (primary): [10-digit with formatting: (555) 555-5555]\nPhone (secondary if applicable): [same format]\nWebsite URL: [https://...]\nGMB URL: [https://maps.app.goo.gl/...]\n
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Consistency rules:

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Deliverable 2: Company Bio — Three Lengths

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Short Bio (150 characters max)

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For: GMB short description field, Yelp business summary, Twitter/X bio, directory short description

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Rules:

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Template:

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[Service] in [City]. [One key differentiator]. [Years in business or volume metric]. [Phone or \"Free estimates\"].\n
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Example:

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Roof repair in Denver. Licensed, insured, 5-star rated. 15 years serving homeowners. Free estimates: (720) 555-0100.\n
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Medium Bio (250-300 words)

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For: GMB business description, Yelp about section, Google contractor profile

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Structure:

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    \n
  1. Opening: What the business does + primary city (1 sentence, keyword-rich)
    2. \n
  2. Services: Core services listed (3-6 bullet points or 2-sentence paragraph)
    3. \n
  3. Differentiators: What makes them different (2-3 specific points — not generic)
    4. \n
  4. Credentials: License, insurance, certifications, years in business
    5. \n
  5. Service area: Cities and neighborhoods served
    6. \n
  6. CTA: Phone + what to do next
    7. \n
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E-E-A-T markers for medium bio:

\n\n
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Long Bio (400-500 words)

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For: Website About page, full GMB description, agency or professional profile

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Structure:

\n
    \n
  1. Origin story (1 paragraph): How/why the business started. Personal, specific.
    2. \n
  2. Services (1 paragraph or bullets): Core offerings
    3. \n
  3. Philosophy/values (1 paragraph): What they believe about the work — no clichés
    4. \n
  4. By the numbers (short list): Years in business, jobs completed, service area size, certifications
    5. \n
  5. Community involvement (1 sentence): Any local involvement if applicable
    6. \n
  6. CTA (1 sentence): How to get started
    7. \n
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Rules for long bio:

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Platform-Specific Limits

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| Platform | Max Characters | Notes |\n|----------|---------------|-------|\n| GMB business description | 750 chars | First 250 visible without expanding |\n| Yelp \"About the Business\" | 1500 chars | No hard limit shown to users |\n| Facebook \"About\" | 255 chars | Short bio only |\n| Twitter/X bio | 160 chars | Short bio only |\n| LinkedIn company description | 2000 chars | Medium to long bio |\n| Angi/HomeAdvisor | 500 chars | Medium bio |

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#content-sop #bio #gmb #nap #local-seo

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